Hey, I’m Vitali.
Product Designer with more than a decade of hard work in startups and large orgs.




✌️

Originally from Estonia and now based in Los Angeles, CA, I came to the United States on an extraordinary type of visa—something I’m truly proud of and that represents the journey I’ve taken to get here.

My career began in the early ‘10s, transitioning from development to design. Over the years, I’ve been lucky to collaborate with Toshiba, Samsung, JLL, Huawei, Royal Caribbean, C3.ai, Universal, Sotheby’s, and many others—helping them elevate their digital presence through kick-ass design and strategy.

Now, I mostly work with startups—usually as the founding designer—helping shape products from the ground up and setting the tone for their visual and strategic direction.


Services
Product Design Design Systems Art-Direction Mentorship Branding



Selected Projects
Founding Product Designer
Double Finance

Website:
double.finance
Year:
Jan, 2024

Service:
Product, UX, Marketing, Interface, Mobile App, Desktop

Details
Double is creating a smarter brokerage account for retail investors, blending the best aspects of active and passive investing—all for an incredibly low cost of just $1 per month.
Since I deeply respect companies that value design, my goal was to demonstrate the impact a designer can have, why investing in design matters, and the value I bring to the team.



Impact
Double scalled from $0 AUM to nearly $25M, from 0 users to more than 1k, average investment per users is nearly $1.2k, and still growing.
Lead Product Designer
Prism Technologies

Website:
prism.co Year:
Jan, 2022—Nov, 2023

Service:
Product, UX, Marketing, Interface, Desktop

Details
Double is creating a smarter brokerage account for retail investors, blending the best aspects of active and passive investing—all for an incredibly low cost of just $1 per month.

I was hired as the first in-house designer and joined the startup before they secured their $3M Series A funding.
Since I deeply respect companies that value design, my goal was to demonstrate the impact a designer can have, why investing in design matters, and the value I bring to the team.



Impact
Established the new platform from the ground zero and introduced a design system for different departments including developers, designers, and for the future updates.
Lead Designer
Impact Theory

Website:
impacttheory.com
Year:
Apr, 2023—Nov, 2024

Service:
Product, Marketing, Interface, Desktop, Mobile

Details
Double is creating a smarter brokerage account for retail investors, blending the best aspects of active and passive investing—all for an incredibly low cost of just $1 per month.

I was hired as the first in-house designer and joined the startup before they secured their $3M Series A funding.
Since I deeply respect companies that value design, my goal was to demonstrate the impact a designer can have, why investing in design matters, and the value I bring to the team.



Impact
By redesigning the entire platform, establishing a new design language, and updating all marketing funnel pages, mobile traffic doubled and received positive feedback from current users.
Senior Designer
Thrive Market (Y Media Labs)

Website:
thrivemarket.com
Year:
Feb, 2020—Sep, 2020

Service:
Product, Marketing, Interface, Mobile

Details
Thrive Market is an online membership-based marketplace offering high-quality, sustainable, and organic products at affordable prices.
My role focused on product design, interface, and mobile experience, while also contributing to animations to ensure the client had a clear vision of how everything would function.



Impact
A successful 9.7% increase in membership sign-ups and a 16% boost in first-time orders, enhancing user engagement and conversion. This achievement, along with winning three Webby Awards in 2021.
Senior Designer
Clarifai

Website:
clarifai.com
Year:
Nov, 2020—Nov, 2021

Service:
Product, Marketing, Interface

Details
Recognized by leading industry analysts for our award winning platform, Clarifai offers an end-to-end solution for modeling unstructured data for the entire AI lifecycle.
My contributions included a complete redesign of the website, ensuring a clear separation between the public and private sections.



Impact
Helped raise and secure $60M in Series C funding by significantly improving the platform and supporting numerous marketing campaigns, one-pagers, and presentations.


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Frequently answered questions

— No, I don’t need a visa sponsorship.
— Yes, I officially can stay and work in United States.
— Totally feel good working remotely.
— No, I’m not ready to relocate outside Los Angeles.
— Yes, having experience with mobile apps.
— My strengths are interfaces, product, animation and visuals.
— Yes, I work in a cross-functional team.
— Of course I fight for my designs.
— Sure, I work well in both startups and large corps.
— Open to work as contractor under W2.





© 2025

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